Jewellery purchases still a ‘vital part’ of life for consumers post-pandemic

New research suggests that the jewellery market can expect a strong post-pandemic financial recovery as consumers still want to purchase “precious jewellery” pieces for themselves and loved ones. Despite a difficult 2020 due to the global pandemic, a recent survey from Platinum Guild International (PGI) promises positive sentiment within the industry and a strong indication

Platinum jewellery is going to make a comeback this year.

India has a cluttered jewellery market industry; how did platinum jewellery come to occupy a unique niche positioning? Today, platinum jewellery in India occupies a very distinctive space among other metals. And this is a result of PGI’s strategic focus on the growing affluent urban youth, which is a discerning lot. A truly rare metal,