Paid advertising seems to be the most obvious choice when you want more Social media Marketing or web traffic, but it is not the only way. You can certainly attract and lead visitors to your website through ads, but they don’t guarantee an increase in conversions.
Not to mention, not all businesses have the budget to pay for digital ads. Fortunately, there are plenty of sustainable ways to drive traffic without putting a hole in your pocket.
It takes a lot more effort, but in the overwhelmingly busy and crowded virtual space where competition among businesses is fierce, you need to do whatever you can to rise above all the noise.
More than 3.5 billion people worldwide use social media platforms to connect with peers, discuss interests, and keep up with the latest news and trends.
It’s safe to say that rampant social media use has shaped our view and experience of the world. Businesses have adopted this knowledge to engage their target audience and drive traffic to their website.
Establish social media presence by signing up to popular platforms and optimizing your social media profiles to include relevant information and jewellery keywords. Don’t stop at Facebook, Instagram, and LinkedIn.
Utilize media sharing networks such as YouTube, Snapchat, or even TikTok if they apply to your target market. Visual content is proven to increase engagement and conversion, so make sure you share lots of photos and videos.
Tips to drive web traffic using social media:
Optimize social media profiles — Add relevant keywords and include essential information in your bios.
Post regularly — Build an audience by posting meaningful and actionable content consistently. The frequency of posts depends on the platform you’re using, so increase or decrease the number of your posts accordingly. Remember to post during times when your audience is most likely to be active.
Share visual content — Create well-designed and on-brand visuals to lure in potential customers.
Interact with the audience — Social media is a tool that connects businesses directly with customers. Reply to comments and messages promptly and consistently to keep your audience engaged.
Social Media Marketing is the most powerful tool to build your brand online. The right digital marketing strategy is all you need to gain a competitive advantage. Learn how digital marketing helps you with branding.
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